Key Takeaways
- Jassi’s grandmother, Toni Rideaux, influences her entrepreneurial spirit.
- She attended Langston University on a cheer and dance scholarship.
- In October 2024, she joined the cast of “The Real Housewives of Potomac” for its ninth season.
As of November 2024, Jassi Rideaux, an accomplished entrepreneur and television personality, is in her early 30s.
Born in the early 1990s in Muskogee, Oklahoma, she comes from a prominent family.
Although details about her family remain private, her entrepreneurial spirit was ignited by her grandmother, Toni Rideaux, a trailblazer in the beauty industry.
Jassi attended Langston University on a cheer and dance scholarship, where her accomplishments extended to winning beauty pageants such as Miss Black Muskogee and Miss Langston University in 2014, followed by Miss Oklahoma Royal International in 2015.
She leveraged her pageantry experience to transition into the beauty industry, founding Chateau Rideaux Inc. and Rideaux Hair.
These brands, known for premium raw hair extensions, reflect her deep roots in the family tradition and are quickly gaining prominence in the market.
Family tradition deeply roots Jassi Rideaux’s journey into the hair business, as her grandmother, Toni Rideaux, a pioneering entrepreneur in Oklahoma’s beauty industry, inspires her.
In a 2020 interview with “Where It Begins,” Jassi mentioned that Toni Rideaux was a “self-made millionaire” and the pioneer African American woman who opened a licensed salon outside her home in 1958.
Growing up, Jassi spent considerable time in her grandmother’s salon, which fostered her early interest in beauty and hair care.
By age 12, she was experimenting with hair extensions. By 17, she was already making strides in cosmetology, eventually earning her license in 2010 from the same technical school her grandmother attended.
The family home, “Chateau Rideaux,” inspired the name of her brand, reinforcing the connection to her roots.
Recently, in October 2024, Jassi joined the cast of “The Real Housewives of Potomac” (RHOP) for its ninth season, further expanding her public presence.
Now in her early 30s, Jassi Rideaux is a perfect example of how an entrepreneurial spirit can be combined with a significant media presence.
She remains a prominent and inspiring figure in the beauty and entertainment industries.
In Case You Didn’t Know
- Jassi Rideaux is now in a committed relationship with her longtime partner, Darius Harris, and they got engaged in August 2024.
- She serves as the CEO of Rideaux Properties, a company focused on real estate.
