Key Takeaways
- Safiya Nygaard transformed from a BuzzFeed producer into a YouTube powerhouse with over 10 million subscribers, earning an estimated $30,000-$100,000 per video from ad revenue alone.
- Her diverse income streams include successful brand collaborations with ColourPop and Holo Taco, as well as her own clothing line Fiendish Behavior.
- As the highest-earning beauty influencer in 2022, Nygaard has built an estimated net worth of $5-8 million through her innovative content creation and business ventures.
Safiya Nygaard has established herself as one of YouTube’s most successful content creators, known for her innovative approach to beauty, fashion, and lifestyle content.
With millions of subscribers and multiple business ventures, she has built a brand that extends far beyond the platform.
But how much is Safiya Nygaard worth? Let’s take a closer look at her net worth, career, and income sources.
YouTube Success And Revenue Streams
Since going solo, Safiya Nygaard has built a YouTube channel with over 10 million subscribers.
Her content, which includes Bad Beauty Science, fashion experiments, and historical fashion deep dives, has earned her a dedicated fan base.
Her unique take on beauty and style—such as mixing all her lipsticks to create “Frankenphora” shades—has set her apart in the influencer space.
As a top-tier YouTuber, Nygaard generates significant revenue from ad placements on her videos.
With millions of views per upload, estimates suggest she earns between $30,000 and $100,000 per video from ad revenue alone, depending on watch time and engagement.
Her annual earnings from YouTube are estimated to be between $1 million and $3 million.
Brand Collaborations And Business Ventures
Beyond YouTube ad revenue, Safiya has leveraged her influence through strategic collaborations and business ventures:
ColourPop Collaboration
In 2019, Nygaard partnered with ColourPop to launch a lipstick collection inspired by her famous “Franken” beauty experiments.
The collection was a massive success, selling out quickly and adding to her growing net worth.
Holo Taco Collaboration
In 2022, Nygaard collaborated with fellow YouTuber Cristine Rotenberg’s nail polish brand, Holo Taco, to release a limited-edition collection.
This venture further solidified her presence in the beauty industry.
Fiendish Behavior Clothing Line
Nygaard also launched her own clothing brand, Fiendish Behavior, which reflects her love for unique fashion and rule-breaking designs.
Warren James manages the brand, which focuses on ethically sourced garments.
This direct-to-consumer business serves as an additional revenue stream and contributes significantly to her overall wealth.
Estimated Net Worth
Taking into account her YouTube revenue, brand deals, product collaborations, and fashion brand, Safiya Nygaard’s net worth is estimated to be between $5 million and $8 million.
While these figures are estimates, her financial success continues to grow as she expands her brand and influence.
According to Cosmetify, Nygaard was the highest-earning beauty influencer in 2022, surpassing major names in the industry.
This accolade underscores her impact on the beauty and fashion communities.
In Case You Didn’t Know
- Safiya Nygaard was born on July 16, 1992, and initially gained recognition for her work at BuzzFeed, where she co-created and produced content for the popular series LadyLike.
- Her time at BuzzFeed helped her develop a strong online presence, but in January 2017, she left the company to pursue independent content creation on YouTube.
- Her video explaining her departure, Why I Left BuzzFeed, became viral, accumulating millions of views.
