Key Takeaways
- Bad Chad Hiltz, star of Discovery Channel’s “Bad Chad Customs,” has built an estimated net worth of $1-2.5 million through his custom car building and television career.
- His income streams include his television show, a YouTube channel with 354,000 subscribers generating $50,000-$100,000 annually, and his custom car business, Hiltz Auto Co.
- Known for transforming junkyard scraps into high-value custom cars, Hiltz supplements his earnings through merchandise sales and automotive brand partnerships.
Chad Hiltz, better known as “Bad Chad,” is a master car builder, television personality, and YouTube content creator who has captivated audiences with his extraordinary ability to transform junkyard scraps into award-winning custom cars.
As the star of Bad Chad Customs on the Discovery Channel, Hiltz has gained a reputation for his ingenuity, unconventional methods, and unique artistic approach to car building.
With an ever-growing fan base and multiple revenue streams, many fans wonder: What is Bad Chad’s net worth?
Bad Chad’s Estimated Net Worth
While exact figures vary, sources estimate that Chad Hiltz’s net worth is between $1 million and $2.5 million as of 2025.
His wealth primarily comes from his work as a car builder, reality TV personality, and social media influencer.
His custom-built cars, television show earnings, YouTube channel, and merchandise sales all contribute to his financial success.
Some of his sources of income are discussed below:
Television Earnings
Chad Hiltz rose to prominence with Bad Chad Customs, which aired on the Discovery Channel.
The show, which follows Chad and his team at Hiltz Auto Co., showcases his ability to create jaw-dropping custom cars from the most unlikely materials.
Reality TV stars typically earn a significant portion of their income from their contracts, with additional bonuses based on viewership ratings and sponsorship deals.
YouTube Channel Revenue
With 354,000 subscribers on YouTube, Bad Chad has built a solid digital presence.
His channel features car builds, behind-the-scenes footage, and project updates. Monetization through ads, sponsorships, and partnerships with automotive brands contributes to his earnings.
Based on estimated views and CPM (cost per thousand impressions), Chad’s YouTube revenue could range between $50,000 and $100,000 per year.
Custom Car Sales and Hiltz Auto Co.
Before gaining television fame, Chad Hiltz operated under the name Green Goblin Customs, where he became known for creating one-of-a-kind vehicles.
In 2019, he rebranded his business to Hiltz Auto Co., where he continues to build and sell custom cars.
Each car is a masterpiece, often selling for tens of thousands of dollars, depending on the build’s complexity and uniqueness.
Merchandise and Brand Partnerships
Bad Chad has capitalized on his brand by selling merchandise, including apparel and accessories featuring his shop’s logo and signature designs.
Additionally, partnerships with automotive companies, tool brands, and sponsors further enhance his income.
In Case You Didn’t Know
- Born in Kingsport, Nova Scotia, Chad Hiltz had a humble beginning. Dropping out of school at a young age, he found solace in building cars and developing his skills as a self-taught fabricator.
- His breakthrough came when his fiancée, Jolene MacIntyre, shared his work on social media, eventually catching the attention of the Discovery Channel. Since then, Bad Chad Customs has propelled him to international fame.
