Key Takeaways
- Christian Joseph, known as “The Rizzler,” became a viral sensation after a 2023 Halloween video featuring his signature “rizz face” – a unique expression combining squinted eyes, pursed lips, and confident pose.
- Despite being only in third grade, he has expanded his reach through collaborations with The Costco Guys and major media appearances, including The Tonight Show Starring Jimmy Fallon in 2024.
- Through a combination of brand endorsements, merchandise sales, and social media monetization, The Rizzler has built an estimated net worth of $500,000 to $1 million by 2025.
Christian Joseph, better known as The Rizzler, has taken social media by storm with his signature “rizz face” and infectious charisma.
Despite being only a third-grader, the young internet sensation has built a brand that rivals seasoned influencers.
As of 2025, The Rizzler’s net worth is estimated to be between $500,000 and $1 million, thanks to his viral fame, brand endorsements, and media appearances.
The Rizzler Rose To Fame
The New Jersey native first went viral in 2023 when a video of him wearing a Black Panther Halloween costume gained massive traction.
His unique expression—squinting his eyes, pursing his lips, and striking a confident pose—became widely recognized as the “rizz face,” a playful nod to the Gen Z slang term “rizz,” meaning charisma.
Since then, The Rizzler has collaborated with prominent influencers, including Eric Befumo (Big Justice) and A.J. Befumo, collectively known as The Costco Guys.
Their food reviews and comedic skits have further propelled The Rizzler’s popularity, leading to multiple television appearances, including The Tonight Show Starring Jimmy Fallon in late 2024.
Brand Endorsements And Earnings
With millions of followers across TikTok, Instagram, and YouTube, The Rizzler has turned his internet stardom into a lucrative business.
He has secured sponsorship deals with major brands, including apparel companies, snack brands, and toy manufacturers.
His Christmas-themed collaboration with comedian Eric D’Alessandro, “Merry Rizzmas,” also contributed to his growing earnings.
Additionally, his merchandise line featuring his signature catchphrases and “rizz face” has been a commercial success, bringing in substantial revenue.
While exact figures are difficult to pinpoint, The Rizzler’s income streams includes social media monetization, brand deals & sponsorships, merchandise sales, and media appearances.
Taking all these into account, financial experts estimate The Rizzler’s net worth to be in the range of $500,000 to $1 million in 2025—a remarkable feat for someone who hasn’t even hit double digits in age.
