Key Takeaways
- Carolyn Aronson built “It’s a 10 Haircare” from her early career as a hairstylist and has a net worth of $400 million and $500 million.
- She became one of few Latina women to own a major haircare brand fully.
- Her company now sells over 14 million bottles of Miracle Leave-In annually.
Carolyn Aronson, the dynamic entrepreneur behind “It’s a 10 Haircare,” has built a multimillion-dollar empire in the beauty industry.
Aronson has broken barriers while amassing a considerable fortune as one of the few Latina women to own a major haircare brand. But just how much is she worth today?
The Rise Of Carolyn Aronson
Aronson was born on December 22, 1966, and has a diverse background, with roots tracing back to Puerto Rico.
She was adopted at a young age and raised in Michigan, where she pursued a career in cosmetology.
By 18, she had already become a hairstylist, setting the stage for her future success.
Her first major business venture was a salon named Allianza, which she established in 1998. However, her early entrepreneurial journey was not without setbacks.
In 2002, she co-founded the styling product brand LINQ, which ultimately failed due to quality control issues.
Undeterred by this failure, Aronson rebounded with an even greater vision.
The Birth Of “It’s a 10 Haircare“
In 2005, Aronson launched It’s a 10 Haircare alongside her then-business partner, Scott Scharg.
The company’s first product, Miracle Leave-In, quickly gained popularity for its ability to address multiple hair concerns in one formula.
Unlike many haircare brands at the time, Aronson focused on direct engagement with hairstylists and consumers, distributing free samples to create buzz.
The gamble paid off. By 2020, the company sold over 14 million bottles of Miracle Leave-In annually.
In 2017, Aronson bought out her business partner, making It’s a 10 Haircare one of the industry’s few female- and Latina-owned brands.
That same year, the company became the first independently owned haircare brand to air a Super Bowl commercial.
Business Expansion And Revenue Growth
Since taking sole ownership, Aronson has propelled “It’s a 10” to new heights.
The company expanded from selling in two countries in 2017 to distributing in 73 countries by 2022.
Sales skyrocketed from approximately $200 million at retail to an estimated $500 million in revenue.
In 2020, Aronson diversified her business portfolio by launching “Be a 10,” a cosmetics brand designed to simplify beauty routines.
The new venture further solidified her status as a leading entrepreneur in the beauty space.
Carolyn Aronson’s exact net worth remains undisclosed, but estimates place it between $400 million and $500 million.
Her wealth primarily comes from: It’s a 10 Haircare, Be a 10 Cosmetics, and also endorsements and Media Appearances.
In Case You Didn’t Know
- Beyond her business success, Aronson is committed to giving back. She trademarked “National Love Your Hair Day,” which doubles as a charitable initiative and a sales event.
- In 2022 alone, the event generated $1.5 million in revenue.
